This is it. The end of the year is around the corner, that means events, celebrations, gifts, and for the hospitality industry: business. Roll up your sleeves because it is time to increase your profits this Christmas season!

This is not a blog to talk about how badly the hospitality industry was impacted by COVID-19, nor intended to be a patch on the back for all of us who have experienced real financial loses this 2020.

On the contrary, we hope you receive this information as a source of reassurance and inspiration, we are sure that there is still time to make a good profit during the upcoming Sports and Christmas season.

People couldn’t be more excited about the end of the year, leaving all worries behind in 2020 and ready to restart a new year in good spirits. Your customers want to celebrate, they want to feel human again, united with the people they love the most.

Thankfully we are in the industry that brings people together, that sparks joy in our customers hearts. Let’s play our cards right to increase our profits during this Christmas season and turn the industry around.

Yes, in some states there would still be many restrictions in place, but that doesn’t mean you can’t be in business, it’s all about thinking outside the box and showcasing your talents.

Ask yourself: What am I really good for? What is my venue famous for? Can I generate profits showcasing my talents and creativity?

Exploit your strengths to create a unique concept that delights your customers. Work around the restrictions and sell your food in a way that makes your customers remember you!

You need to be part of their end of the year and Christmas celebrations, it doesn’t matter if it’s at your venue or from the comfort of their home with takeaway or catering options.

Trust us, your customers will remember this 2020 Christmas season for many years into the future, the question is, would you be part of those memories as well?

Come up with a food concept that represents you and your business and then take it to the next level with outstanding food presentation that makes them want to share a photo or video of their food with friends and family.

User generated content and word of mouth is still the best form of advertising, if you are able to delight your existing customers with an outstanding dining experience, they will surely bring you more clientele and business.

The name of the game to generate good profits in these upcoming months is “speed and action”. Act fast and be in front of your customers now.

Be bold and market your business aggressively, use your contacts and existing business/customer relationships to open new opportunities. Remember that all food businesses are wanting to get your customers attention, act fast and grab their attention first, then delight them with an outstanding product and service delivery!

Christmas is a season of celebration, family and friendship. Help your customers to say thanks to that friend who was there for them during tough times, to impress their family members with a delightful dinner or surprise their partners with a special dessert. It’s all about helping them create beautiful memories with their loved ones.

Now is the time and today is the day! Show everyone what you can do.

The passion, effort, creativity and love you put into your food business during these last months of 2020 can mark a great difference and increase your profits this Christmas season. At Top Shelf Concepts we want you to succeed this Christmas, if you need any food presentation tips, high quality products or advice, don’t hesitate to contact us, we are here to help!