How to Make The Most Of Your Bakery Display Case
Here are some of our top tips on how to use bakery display cases to optimise your business space and connect with more customers, including how to:
- Decorate your pastry products to Attract Attention
- Boost sales by Pairing Products
- Make your Price Tags easily readable
- Use bakery display case Ambient Lighting
- Use small pastry display cases for Impulse Purchases
- Keep your display glass Clean
Located near the entrance of your property, bakery display cases allow your customers to see your delicious creations as soon as they walk through the door. Bakery cabinets are great for attracting customers, but they can also be expensive.
How can you maximise the return on your investment?
What Is A Bakery Display Case?
– If you’re reading this and wondering, “what is a bakery display case?” and what should you put in it, we’re here to provide some answers.
A bakery display case is an enclosure used to present and property baked goods. More often than not these are made from high-quality acrylic.
When running a business, having a countertop cabinet, tray or case for your baked goods can help the public see the beauty of your creations and encourage them to buy your products.
Your bakery case is integral to the success of your business. Customers entering your business will make split-second decisions on whether or not to buy your products based on the way they are presented.
Returning customers will, of course, judge your products by their Quality, Taste, and Texture, but those first-time visitors through the door are going on smell and visuals, alone.
For all of your display and glass cabinet needs and the best in commercial food equipment, visit Top Shelf Concepts Bakery Display Cases.
Our countertop display options are durable, yet lightweight enough to be easily moved, accessed, and cleaned.
Our Ambient Glass displays in particular are a classy and elegant way to display muffins, biscuits and other items not requiring refrigeration.
Non-Refrigerated Bakery Cases tend to contain bread and bagels that can be stored and changed daily without a cold case.
Refrigerated Bakery Display Cases often have multiple levels and are kept at about the same temperature as their deli counterparts.
Top Shelf Concepts offers these products in several types, including bread and pastry cases, in addition, to display bins and kits. Our most popular solutions include:
Rosseto 3-Tier Bakery Case
A medium-sized, clear acrylic cabinet that can be conveniently placed on most countertops.
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Rosseto Small 2 Door Bakery cabinet
Ideal for cafes and bakery displays, this clear acrylic cabinet beautifully fits all your pastries.
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Ambient Glass Display
Great for muffins, biscuits and other items not requiring refrigeration.
Top 7 Tips to Making the Most of Your Countertop Display
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Decorate your pastry products to attract attention
Why is it important to decorate pastry products? No one likes a dull-looking cookie, cupcake, or croissant. Making your products look delicious is just as important as making them taste great, so decorate where you can to attract attention.
Tip: You want to present some of the same goods every day in order to be predictable and to introduce new items for interest. Keep things neatly organised in rows and make everything easy to see. -
Boost sales by pairing products
Why is it important to decorate pastry products? No one likes a dull-looking cookie, cupcake, or croissant. Making your products look delicious is just as important as making them taste great, so decorate where you can to attract attention.
Tip: You want to present some of the same goods every day in order to be predictable and to introduce new items for interest. Keep things neatly organised in rows and make everything easy to see.
If you’re wondering how to best display products in a bakery, consider pairing. Placing products like chocolate cupcakes with brownies, you might find your chocolate-loving customers buy both at once.
Reflect on which products go well together and do some research. Display complimentary products side-by-side and experiment to see what works best to increase your sales. -
Have Easily Readable Price Tags
Customers appreciate easy-to-read price tags. This makes choosing and paying for your baked goods straightforward. Use a clear black font for your tags and write your prices on a white background.
Note: You’ll also want to keep your cases organised and uncluttered. Having too many products on display all at once can confuse your customers. -
Use Ambient Lighting
Consider your lighting. Do the lights in your establishment flicker? Are they providing white light or light with a yellow tinge? Softer hues of light can help to increase customers’ appetites and highlight your products.
You don’t want harsh fluorescent lighting glaring down on customers, nor do you want things to be too dark. Strike a tone of elegance and warmth and turn to LED lights for cost savings and lower carbon emissions.
Remember: Don’t rely on dim lights and be sure to change every bulb as soon as it burns out. -
Use a Small Pastry Display Case for Impulse Purchases
A pastry display case is often smaller than a bakery case and it presents the perfect opportunity to show your customers those delicious treats they love to snatch up on impulse.
Place your pastry display by your cash register and fill it tastefully with items like brownies, cookies, and cupcakes. Then sit back and watch your sales rise!
Bakery display cases and risers can make a big difference to your bottom line. -
Keep the Front Glass Clean
A dirty-looking bakery is always a drawback. You want to keep all aspects of restaurant looking clean and fresh.
In order to maximise hygiene, clean your front glass at least once a day to ensure all customers can feel confident you practice safe health habits and that they can rely on the cleanliness of your building.
Note: Good hygiene is a must and a large part of this is found in the immediate appearance of your display case glass. Clean this daily and whenever needed in between. -
Keep your Bakery Case at an Optimal Temperature
What temperature should a bakery case be? Your refrigerated case should be kept at about 4°C. Refrigerated displays should also be the same temperature on each shelf.
This is important in order to allow your pastries to retain the right shape and for them to be fresh.
Visit our Health and Safety blog to find out more about food safety and why you should keep your baked goods covered in the first place.
Turn to Top Shelf Concepts for the Best in Food Presentation Solutions
When in the market to buy Modern Bakery Display Cases, restaurants turn to Top Shelf Concepts for high-end products.
An innovative Food Presentation and Serving Solutions business located in Australia, Top Shelf Concepts has a wide variety of leading commercial catering equipment supplies.
At Top Shelf Concepts, we pride ourselves on offering the best products to enhance your culinary experience. As a family-owned and operated business with over two decades of experience, we’re a food service industry leader you can trust.
Shop for your next bakery display case and know you’ve got the best on your side.
